How Heritage Homes began
In 1967, attendees of Petaluma’s second annual Beauty Conference were treated to a bus tour around town, looking for areas in need of a facelift. The major blemishes they identified were dozens of abandoned chicken houses, decrepit remains of Petaluma’s heyday as Egg Basket of the World.1
But old chicken shacks weren’t the only eyesores marring the city’s good looks. The west side was pockmarked with timeworn Victorians, many of them carved into apartments during the Depression and World War II.
Following the tour, the city’s Beautification Committee, appointed by Mayor Helen Putnam to help spruce up the town, began a vigorous campaign to burn down the dilapidated chicken houses. By Christmas, 25 had been torched.
Facing decades of deferred maintenance, many Victorian landlords found it stylish—and less costly—to encase the houses in stucco, aluminum, or asbestos siding. Others merely covered up the polychromatic palettes of their ornamental houses with a single color of paint, commonly white with green trim.
During Petaluma’s suburban housing boom in the fifties and sixties, developers began bulldozing the Victorians and replacing them with modern ranch style homes. With their open floor plans and long, close-to-the-ground profiles, ranch houses offered a more informal and casual living style than the ornate, multi-floored Victorians, which struck many people as creepy and old-fashioned.
That was, until the sixties counterculture rediscovered their beauty.
Among the most striking visual icons of San Francisco’s legendary “Summer of Love” in 1967 were the old Victorians. A band of artists known as “the colorist movement” proudly reasserted their ornamentation and design in a dazzling array of hues as “Painted Ladies,” rekindling a love of Victorian architecture.
That love soon spread to Petaluma. In February 1968, a group of local women, inspired by Mayor Putnam’s call to beauty, formed an advocacy group for the preservation and restoration of Victorians. They called themselves the Heritage Homes Club.
In the spring of 1968, Shirley Butti assumed leadership of the Heritage Homes Club. A year later, one of Petaluma’s most prominent Queen Anne style homes, the Healey Mansion at the corner of Washington and Keokuk streets, designed by J. Cather Newsom, was torn down and replaced with a gas station. Built in 1903 by Petaluma merchant and city councilman Dennis J. Healey, it was converted in 1919 into a funeral parlor, which it remained until its destruction.
The demolition of the Healey Mansion became a rallying cry that ignited the local preservation movement, eventually transforming Butti’s club into Heritage Homes of Petaluma. Over subsequent decades the organization helped to bring a number of Victorians—and their pretty colors—back to life, documenting and branding homes of historical significance with “Heritage Home” brass plaques, issuing preservation recognition awards, and hosting home tours.
Quoted from the 
PETALUMA HISTORIAN Blog
By John Patrick Sheehy & Katherine Rinehart
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